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Unlock the Potential: Invest in a Sunbed for Salon Growth

Zuleika Boekhoudt By Zuleika Boekhoudt   •     •   5 minute read

As a business owner, you're constantly seeking ways to stay ahead of the competition, elevate your salon's offerings, and boost revenue. In the realm of beauty and wellness, one investment stands out as a game-changer: the sunbed. In this article, we'll explore the compelling reasons why buying a sunbed is an excellent investment for your salon. The benefits are vast, from attracting more clients to enhancing your service portfolio. So, let's delve into the radiant world of sunbeds and unlock the potential for your business.


Expanding Your Services with a Sunbed

Investing in a sunbed opens up a wealth of opportunities to expand and diversify your salon's service offerings. By incorporating a sunbed into your establishment, you can cater to the growing demand for tanning services and provide your clients with a unique and luxurious experience.


Introduce Tanning Services

With a sunbed, you can offer professional tanning services that cater to your clients' desires for a sunkissed glow all year round. Whether they want a quick tanning session to maintain their existing tan or a personalised package to achieve their desired shade, you can tailor your services to meet their individual needs. By providing a controlled and comfortable environment for tanning, you ensure that your clients can achieve their desired results safely and efficiently.


Enhance Skin Rejuvenation

The Ultrasun sunbeds can also be equipped with advanced features like collatan tubes. These additional functionalities can help improve skin texture, reduce wrinkles, and promote overall skin rejuvenation. You position your salon as a comprehensive wellness destination by offering these services alongside tanning. Clients can enjoy the benefits of both sunkissed skin and improved skin health, making your salon a one-stop shop for their beauty and self-care needs.


Boost Vitamin D Production

Sunbeds provide controlled exposure to UVB rays, stimulating vitamin D production in the body. Vitamin D plays a crucial role in maintaining physical and mental health, including bone health, immune function, and mood regulation. By offering sunbed services that contribute to vitamin D synthesis, you provide a beauty solution and position your salon as a wellness advocate. Clients can enjoy the dual benefits of a healthy glow and improved overall well-being.


Attracting and Retaining Clients

In the competitive landscape of the beauty industry, it's crucial to offer unique services that entice clients and keep them coming back for more. Incorporating a sunbed into your salon can be a powerful strategy to attract and retain clients.


Appeal to Sun-Seekers

Many individuals desire the warmth of the sun and the golden glow it imparts. By offering sunbed services, you become a go-to destination for those seeking a safe and controlled alternative to sunbathing. Whether your clients want to maintain their tan during the colder months or prepare for a special occasion, your sunbed services will cater to their sun-seeking needs.


Convenience and Time Efficiency

Sunbed sessions provide a quick and efficient way to achieve a tan without the time-consuming process of natural sun exposure. In today's fast-paced world, clients appreciate the convenience and flexibility of accessing a sunbed at their preferred time. By offering flexible appointment options and efficient tanning sessions, you make it easier for clients to incorporate tanning into their busy schedules.


Create a Relaxing Oasis

Incorporating a sunbed into your salon creates a serene atmosphere that provides clients with a luxurious experience. The soothing ambience, combined with the warm glow of the sunbed, creates a sense of relaxation and escape. Clients can unwind and rejuvenate while achieving their desired tan, fostering a positive association with your salon and encouraging repeat visits.


Boosting Salon Profitability

Investing in a sunbed isn't just about expanding services and attracting clients; it's also a smart financial move that can positively impact your salon's profitability.


Increased Revenue Streams

Adding a sunbed creates additional revenue streams, maximising your income potential. The popularity of tanning ensures a steady flow of clients, leading to increased bookings and higher profits. With proper marketing and promotion, you can position your salon as the go-to destination for all tanning needs, attracting a loyal customer base that supports your long-term success.


Upselling Opportunities

Sunbeds present excellent opportunities for upselling. Clients who come in for tanning sessions may be interested in purchasing skincare products, after-tanning lotions, or packages to enhance and prolong their tan. You can increase the average ticket value per customer by showcasing complementary products and services and boosting your overall revenue.


Long-Term Client Relationships

Satisfied clients who enjoy their sunbed experiences are likely to become loyal patrons of your salon. You can cultivate long-term relationships with your clients by providing exceptional service, personalised attention, and a welcoming environment. These loyal customers not only contribute to your ongoing revenue but also serve as advocates, referring their friends, family, and colleagues to your salon.


Embrace the Radiance, Elevate Your Salon!

Now is the perfect time to take your salon to new heights by investing in a sunbed. By expanding your service offerings, attracting and retaining clients, and boosting profitability, you can unlock the radiant potential of your business. Incorporating a sunbed into your salon enhances the experiences you provide and positions your establishment as a comprehensive beauty and wellness destination.


Embrace the glow of success by investing in a sunbed today. Call Helionova at 01603 789 010 or email us at sales@helionova.co.uk and watch your salon shine brighter, attract a loyal clientele and solidify its position as a leader in the beauty industry. Be proactive, seize the opportunity, and elevate your salon to new levels of success and profitability.


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FAQs Buying a Sunbed


Is buying a sunbed a costly investment for my salon?

While purchasing a sunbed involves an initial investment, it can be a cost-effective long-term solution for your salon. The upfront cost will vary depending on the type and quality of the sunbed you choose. However, considering the potential revenue generated from offering tanning services, the return on investment can be substantial. Additionally, many suppliers provide financing options or lease agreements to help ease the financial burden. It's essential to weigh the benefits, potential profitability, and long-term value that a sunbed can bring to your salon before deciding.


How much space do I need for a sunbed in my salon?

The space requirement for a sunbed varies depending on the model. Generally, it is recommended to allocate a dedicated room or area of at least 8-10 square metres to accommodate the sunbed and provide a comfortable environment for clients. This allows sufficient space for the sunbed, client access, and any additional amenities or equipment needed for the tanning experience.


How can I maintain and clean a sunbed effectively?

Regular cleaning and maintenance are essential to maintain hygiene and extend your sunbed's lifespan. It's crucial to follow the manufacturer's instructions for cleaning and disinfecting the sunbed, as different models may have specific requirements. Establish a routine cleaning schedule, ensuring that all surfaces, including the bed, acrylics, and surrounding areas, are thoroughly cleaned and disinfected. By maintaining a clean and sanitary sunbed, you prioritise the health and well-being of your clients.