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The Benefits Of Adding Sunbeds To Your Beauty Salon Services

Zuleika Boekhoudt By Zuleika Boekhoudt   •     •   6 minute read

Welcome to the radiant revolution that can transform your beauty salon into a sun-kissed haven of rejuvenation and allure. As a business owner, you continuously seek innovative ways to attract more clients and increase profits. Embracing the sunbed trend could be the key to unlocking untapped potential and taking your beauty salon to new heights.


In this article, we will delve into the compelling advantages of integrating sunbed services into your salon, enhancing the overall experience for your clients while amplifying your success. Whether you're a seasoned entrepreneur or a budding beauty enthusiast, these expert tips will empower you to make an informed decision that yields remarkable results.


The Benefits of Offering Sunbed Services for Your Salon

You've done your research and seen that adding a sunbed has given those in the beauty industry an edge, but what are the benefits of offering sunbed services for your salon? Let's explore how sunbeds can create a relaxing oasis and set your salon apart, elevating your business to new heights of success in the competitive beauty market.


1. Expand Your Clientele

Offering sunbed services in your beauty salon allows your clients to bask in the warmth of a golden tan, regardless of the season. Gone are the days of waiting for summer to achieve that sun-kissed radiance. With sunbeds, they can attain a natural-looking glow all year long, making your salon a go-to destination for those craving a bronzed complexion.


2. Boost Salon Revenue with Sunbed Packages

Introducing sunbeds to your beauty salon instantly elevates its appeal and sets it apart from competitors. The allure of sun-kissed skin is undeniable, and clients are drawn to the prospect of experiencing a few moments of blissful relaxation,while enhancing their beauty. Moreover, you can boost your salon's revenue by offering enticing package deals that include sunbed sessions along with other popular services you offer.


3. Maximise Client Experience with Relaxing Retreats

Create a serene oasis within your salon for the sunbed area. A well-designed space with soothing colours and ambience will enhance the overall experience, encouraging clients to indulge in some much-needed self-care. Offering a relaxing retreat where clients can unwind and bask in the warmth of the sunbed will leave a lasting impression, leading to increased customer satisfaction and loyalty.


Expert Tips for Implementing Sunbed Services

Now that we've explored the radiant benefits of offering sunbed services, let's delve into expert tips on how to seamlessly implement this new service to your beauty salon.


1. Choose Quality Sunbeds

Investing in high-quality sunbeds is crucial to ensure client satisfaction and safety. The Ultrasun sunbeds are designed with the most cutting-edge technology, offering additional tanning options and ergonomic designs to enhance the tanning experience. Contact Helionova, our dedicated team of tanning experts can help you find the perfect sunbed for your salon.


2. Prioritise Client Education

Educate your clients about the proper use of sunbeds, the duration of sessions, and the importance of using protective eyewear. Knowledgeable clients will have a greater appreciation for the benefits and safety measures, leading to increased trust and loyalty towards your salon. You can visit The Sunbed Association website for training packages for clients and staff.


3. Design a Relaxing Space

Craft a tranquil retreat within your salon for the sunbed area. A thoughtfully designed space with calming decor and a relaxing atmosphere will elevate the overall experience, enticing clients to indulge in some well-deserved self-care. Soft, natural tones, comfortable seating, and gentle lighting can all create an inviting ambience that allows clients to unwind and escape from the stresses of daily life while enjoying their sunbed sessions.


4. Sunbed Trial Sessions

Introduce sunbed trial sessions as an enticing way to encourage clients to experience the benefits of indoor tanning. Offering discounted or complimentary sunbed sessions allows potential customers to test the service without committing to a full package. This strategy can entice new clients to try the service, giving them a taste of the radiant glow and relaxation they can expect at your salon. Impress them with your salon's hospitality and expertise, and watch as trial clients become loyal patrons.


Tapping into the Sunbed Trend: Marketing and Promotion

Now that you've integrated a sunbed into your salon, it's essential to effectively tap into this trend and promote your salon's latest addition.


1. Craft Compelling Marketing Campaigns

Launch your sunbed services with a bang by crafting compelling marketing campaigns. Utilise social media, email marketing, and your salon's website to showcase the benefits of sunbed tanning, special package offers, and testimonials from satisfied clients. Engage with your audience and create a buzz around your salon's transformation.


2. Collaborate with Influencers

Influencers and beauty bloggers can be powerful advocates for your sunbed services. Partner with relevant influencers who align with your salon's brand to create sponsored content, reviews, and promotions. Their authentic endorsements can reach a wider audience and pique the interest of potential clients.


3. Host Sunbed Launch Events

Organise an exclusive sunbed launch event to entice potential clients and create a sense of excitement. Offer complimentary sunbed sessions, refreshments, and beauty demonstrations. Encourage attendees to share their experiences on social media, amplifying your salon's reach and visibility.


4. Loyalty Programs for Sunbed Users

Reward loyal clients who regularly use your sunbed services with exclusive perks and discounts. Implement a loyalty program to intice clients to keep coming back for that radiant glow. Your salon's most potent marketing tool will be a happy and loyal customer base.


Radiate Brilliance, Elevate, and Prosper: Shine On!

As you embark on the journey of offering tanning services via your salon, remember that the key to success lies in understanding your clientele, prioritising their safety and satisfaction, and staying ahead of industry trends. Embrace the radiant revolution and watch your beauty salon elevate to new heights of prosperity, shining brightly in the competitive beauty industry. With sun-kissed allure and glowing clientele, your salon is destined to radiate brilliance and thrive.

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FAQs Adding Sunbeds to Your Salon


How Often Can Clients Use Sunbeds?

Clients should wait at least 48 hours between sunbed sessions to allow their skin to recover fully. Regular sessions spaced appropriately will help them achieve a gradual and even tan.


Can Pregnant Clients Use Sunbeds?

It's advisable for pregnant clients to avoid sunbed use due to potential risks and increased sensitivity to UV exposure during pregnancy. Encourage them to explore alternative beauty treatments in your salon.


Can Sunbeds Help with Vitamin D Production?

Yes, sunbeds can stimulate vitamin D production in the skin, especially during the winter months when natural sunlight is scarce. However, it's crucial to balance sunbed exposure to prevent overexposure and sunburn.